Marketing at The University of Texas at Tyler

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at The University of Texas at Tyler stacks up to those at other schools.

UT Tyler is located in Tyler, Texas and has a total student population of 9,781. Of the 2,039 students who graduated with a bachelor’s degree from The University of Texas at Tyler in 2021, 36 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UT Tyler Marketing Degrees Available

• Bachelor’s Degree in Marketing

UT Tyler Marketing Rankings

The following rankings from College Factual show how the marketing progam at UT Tyler compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UT Tyler is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing Schools	346
Best Value Marketing Bachelor’s Degree Schools	404

How Much Do Marketing Graduates from UT Tyler Make?

The median salary of marketing students who receive their bachelor's degree at UT Tyler is $32,434. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at UT Tyler

Take a look at the following statistics related to the make-up of the marketing majors at The University of Texas at Tyler.

UT Tyler Marketing Bachelor’s Program

Of the 36 students who graduated with a bachelor’s in marketing from UT Tyler in 2021, 56% were men and 44% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UT Tyler since its program graduates 11% more men than average.

About 64% of those who receive a bachelor's degree in marketing at UT Tyler are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 7% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at Tyler with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	4
Hispanic or Latino	8
White	23
International Students	0
Other Races/Ethnicities	0

UT Tyler also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Business/Managerial Economics
• Construction Management
• Finance & Financial Management
• General Business/Commerce
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for The University of Texas at Tyler.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Kushal one under License

More about our data sources and methodologies.