Marketing at The University of Texas at San Antonio

If you plan to study marketing, take a look at what The University of Texas at San Antonio has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UTSA is located in San Antonio, Texas and approximately 34,742 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UTSA Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UTSA Marketing Rankings

The marketing major at UTSA is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

There were 2 students who received their doctoral degrees in marketing, making the school the #6 most popular school in the United States for this category of students.

Marketing Student Demographics at UTSA

Take a look at the following statistics related to the make-up of the marketing majors at The University of Texas at San Antonio.

UTSA Marketing Bachelor’s Program

For the most recent academic year available, 37% of marketing bachelor's degrees went to men and 63% went to women.

Prospective students may be interested in knowing that this school graduates 46% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at San Antonio with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	15
Black or African American	25
Hispanic or Latino	147
White	57
International Students	3
Other Races/Ethnicities	8

UTSA Marketing Master’s Program

For the most recent academic year available, 0% of marketing master's degrees went to men and 100% went to women.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at San Antonio with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	1
White	0
International Students	0
Other Races/Ethnicities	0

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at The University of Texas at San Antonio. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	228

Related Majors

• General Business/Commerce
• International Business
• Hospitality Management
• Human Resource Management
• Entrepreneurial Studies

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for The University of Texas at San Antonio.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By BrianReading under License

More about our data sources and methodologies.