Marketing at The University of Texas at San Antonio

If you plan to study marketing, take a look at what The University of Texas at San Antonio has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UTSA is located in San Antonio, Texas and approximately 34,742 students attend the school each year. Of the 6,440 students who graduated with a bachelor’s degree from The University of Texas at San Antonio in 2021, 225 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UTSA Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing
• Doctorate Degree in Marketing

UTSA Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UTSA performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UTSA is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Marketing Doctor’s Degree Schools	12
Most Popular Marketing Schools	45
	702

In 2021, 1 student received their master’s degree in marketing from UTSA. This is the #106 most popular school for marketing master’s degree candidates in the country.

There were 2 students who received their doctoral degrees in marketing, making the school the #6 most popular school in the United States for this category of students.

Earnings of UTSA Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at UTSA is $35,584. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at UTSA

Take a look at the following statistics related to the make-up of the marketing majors at The University of Texas at San Antonio.

UTSA Marketing Bachelor’s Program

The marketing program at UTSA awarded 225 bachelor's degrees in 2020-2021. About 50% of these degrees went to men with the other 50% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UTSA since its program graduates 5% more men than average.

Prospective students may be interested in knowing that this school graduates 46% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at San Antonio with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	15
Black or African American	11
Hispanic or Latino	134
White	53
International Students	3
Other Races/Ethnicities	9

UTSA Marketing Master’s Program

During the 2020-2021 academic year, 1 marketing major earned their master's degree from UTSA.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at San Antonio with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	0
White	0
International Students	0
Other Races/Ethnicities	0

UTSA also has a doctoral program available in marketing. In 2021, 2 students graduated with a doctor's degree in this field.

Related Majors

• General Business/Commerce
• International Business
• Hospitality Management
• Human Resource Management
• Entrepreneurial Studies

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for The University of Texas at San Antonio.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By BrianReading under License

More about our data sources and methodologies.