Marketing at The University of Texas at Austin

If you plan to study marketing, take a look at what The University of Texas at Austin has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UT Austin is located in Austin, Texas and has a total student population of 50,476. In 2021, 160 marketing majors received their bachelor's degree from UT Austin.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UT Austin Marketing Degrees Available

• Bachelor’s Degree in Marketing

UT Austin Marketing Rankings

The following rankings from College Factual show how the marketing progam at UT Austin compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UT Austin is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Marketing Schools	288

How Much Do Marketing Graduates from UT Austin Make?

The median salary of marketing students who receive their bachelor's degree at UT Austin is $57,075. This is great news for graduates of the program, since this figure is 37% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UT Austin

Take a look at the following statistics related to the make-up of the marketing majors at The University of Texas at Austin.

UT Austin Marketing Bachelor’s Program

For the most recent academic year available, 32% of marketing bachelor's degrees went to men and 68% went to women.

Prospective students may be interested in knowing that this school graduates 29% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from The University of Texas at Austin with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	37
Black or African American	6
Hispanic or Latino	43
White	62
International Students	3
Other Races/Ethnicities	9

UT Austin also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• General Business/Commerce
• Management Information Systems
• Management Sciences & Quantitative Methods
• Finance & Financial Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for The University of Texas at Austin.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Reid Sullivan under License

More about our data sources and methodologies.