Marketing/Marketing Management, General at The University of Alabama

If you plan to study marketing/marketing management, general, take a look at what The University of Alabama has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UA is located in Tuscaloosa, Alabama and approximately 37,840 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UA Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management
• Master’s Degree in Marketing Management

UA Marketing/Marketing Management, General Rankings

The marketing management major at UA is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

There were 4 students who received their doctoral degrees in marketing management, making the school the #1 most popular school in the United States for this category of students.

Marketing Management Student Demographics at UA

Take a look at the following statistics related to the make-up of the marketing management majors at The University of Alabama.

UA Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 41% of marketing management bachelor's degrees went to men and 59% went to women.

About 83% of those who receive a bachelor's degree in marketing management at UA are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	41
Hispanic or Latino	26
White	470
International Students	4
Other Races/Ethnicities	24

UA Marketing/Marketing Management, General Master’s Program

For the most recent academic year available, 30% of marketing management master's degrees went to men and 70% went to women.

Of the students who received a marketing management master's degree from UA, 76% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a master's in marketing management.

Race/Ethnicity	Number of Students
Asian	3
Black or African American	10
Hispanic or Latino	3
White	80
International Students	3
Other Races/Ethnicities	6

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for The University of Alabama.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Deutschlandreform under License

More about our data sources and methodologies.