Marketing at The University of Alabama
UA is located in Tuscaloosa, Alabama and has a total student population of 37,840. Of the 8,062 students who graduated with a bachelor’s degree from The University of Alabama in 2021, 605 of them were marketing majors.
Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.
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UA Marketing Degrees Available
- Bachelor’s Degree in Marketing
- Master’s Degree in Marketing
- Doctorate Degree in Marketing
UA Marketing Rankings
The following rankings from College Factual show how the marketing progam at UA compares to programs at other colleges and universities.
Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.
Bachelor’s Degree Overall Quality & Other Notable Rankings
The marketing major at UA is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.
Ranking Type | Rank |
---|---|
Best Marketing Doctor’s Degree Schools | 7 |
Best Value Marketing Bachelor’s Degree Schools | 198 |
In 2021, 137 students received their master’s degree in marketing from UA. This makes it the #6 most popular school for marketing master’s degree candidates in the country.
There were 4 students who received their doctoral degrees in marketing, making the school the #2 most popular school in the United States for this category of students.
How Much Do Marketing Graduates from UA Make?
The median salary of marketing students who receive their bachelor's degree at UA is $45,924. This is 10% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.
Marketing Student Demographics at UA
Take a look at the following statistics related to the make-up of the marketing majors at The University of Alabama.
UA Marketing Bachelor’s Program
About 84% of those who receive a bachelor's degree in marketing at UA are white. This is above average for this degree on the nationwide level.
The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a bachelor's in marketing.
Race/Ethnicity | Number of Students |
---|---|
Asian | 2 |
Black or African American | 31 |
Hispanic or Latino | 33 |
White | 506 |
International Students | 8 |
Other Races/Ethnicities | 25 |
UA Marketing Master’s Program
Of the students who received a marketing master's degree from UA, 81% were white. This is above average for this degree on the natiowide level.
The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a master's in marketing.
Race/Ethnicity | Number of Students |
---|---|
Asian | 1 |
Black or African American | 7 |
Hispanic or Latino | 8 |
White | 111 |
International Students | 1 |
Other Races/Ethnicities | 9 |
UA also has a doctoral program available in marketing. In 2021, 4 students graduated with a doctor's degree in this field.
Related Majors
- Taxation
- Management Sciences & Quantitative Methods
- Hospitality Management
- Management Information Systems
- Business/Managerial Economics
Careers That Marketing Grads May Go Into
A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for The University of Alabama.
Occupation | Jobs in AL | Average Salary in AL |
---|---|---|
Market Research Analysts and Marketing Specialists | 3,780 | $59,980 |
Sales Managers | 2,390 | $115,750 |
Business Professors | 840 | $98,110 |
Marketing Managers | 770 | $118,200 |
Advertising and Promotions Managers | 50 | $110,480 |
References
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Image Credit: By Deutschlandreform under License
More about our data sources and methodologies.
Featured Schools
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