Marketing at The University of Alabama

If you are interested in studying marketing, you may want to check out the program at The University of Alabama. The following information will help you decide if it is a good fit for you.

UA is located in Tuscaloosa, Alabama and has a total student population of 37,840.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UA Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UA Marketing Rankings

The marketing major at UA is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

There were 4 students who received their doctoral degrees in marketing, making the school the #2 most popular school in the United States for this category of students.

Marketing Student Demographics at UA

Take a look at the following statistics related to the make-up of the marketing majors at The University of Alabama.

UA Marketing Bachelor’s Program

For the most recent academic year available, 41% of marketing bachelor's degrees went to men and 59% went to women.

About 83% of those who receive a bachelor's degree in marketing at UA are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	41
Hispanic or Latino	26
White	470
International Students	4
Other Races/Ethnicities	24

UA Marketing Master’s Program

For the most recent academic year available, 30% of marketing master's degrees went to men and 70% went to women.

Of the students who received a marketing master's degree from UA, 76% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	3
Black or African American	10
Hispanic or Latino	3
White	80
International Students	3
Other Races/Ethnicities	6

Concentrations Within Marketing

The following marketing concentations are available at The University of Alabama. The table shows all degrees awarded in this field awarded for all degree levels at The University of Alabama. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	746

Related Majors

• Taxation
• Management Sciences & Quantitative Methods
• Hospitality Management
• Management Information Systems
• Business/Managerial Economics

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for The University of Alabama.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Deutschlandreform under License

More about our data sources and methodologies.