Marketing at Texas Woman’s University

If you plan to study marketing, take a look at what Texas Woman's University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

TWU is located in Denton, Texas and has a total student population of 16,433. Of the 2,404 students who graduated with a bachelor’s degree from Texas Woman's University in 2021, 56 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

TWU Marketing Degrees Available

• Bachelor’s Degree in Marketing

TWU Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how TWU performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at TWU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	685

How Much Do Marketing Graduates from TWU Make?

The median salary of marketing students who receive their bachelor's degree at TWU is $35,733. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at TWU

Take a look at the following statistics related to the make-up of the marketing majors at Texas Woman’s University.

TWU Marketing Bachelor’s Program

Of the 56 marketing students who graduated with a bachelor's degree in 2020-2021 from TWU, about 7% were men and 93% were women.

Prospective students may be interested in knowing that this school graduates 30% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Texas Woman's University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	14
Hispanic or Latino	12
White	23
International Students	0
Other Races/Ethnicities	2

TWU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• General Business/Commerce
• Specialized Sales, Merchandising & Marketing
• Finance & Financial Management
• Accounting
• Human Resource Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas Woman's University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Michael Barera under License

More about our data sources and methodologies.