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Marketing Research at Texas Tech University

Marketing Research at Texas Tech University

What traits are you looking for in a marketing research school? To help you decide if Texas Tech University is right for you, we've gathered the following information about the school's marketing research program.

Texas Tech is located in Lubbock, Texas and has a total student population of 40,322.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing Research section at the bottom of this page.

Texas Tech Marketing Research Degrees Available

  • Master’s Degree in Marketing Research

Online Classes Are Available at Texas Tech

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

Texas Tech does offer online education options in marketing research for the following degree levels for those interested in distance learning:

  • Master’s Degree

Texas Tech Marketing Research Rankings

Marketing Research Student Demographics at Texas Tech

Take a look at the following statistics related to the make-up of the marketing research majors at Texas Tech University.

Texas Tech Marketing Research Master’s Program

74% Women
52% Racial-Ethnic Minorities*
For the most recent academic year available, 26% of marketing research master's degrees went to men and 74% went to women.

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In the marketing research master's program at this school, racial-ethnic minorities make up 52% of degree recipients. That is 28% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Texas Tech University with a master's in marketing research.

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Race/Ethnicity Number of Students
Asian 0
Black or African American 2
Hispanic or Latino 9
White 11
International Students 0
Other Races/Ethnicities 1

Careers That Marketing Research Grads May Go Into

A degree in marketing research can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas Tech University.

Occupation Jobs in TX Average Salary in TX
Market Research Analysts and Marketing Specialists 29,560 $78,200
Marketing Managers 12,910 $146,640
Business Professors 6,060 $110,450
Survey Researchers 430 $60,460

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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