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Marketing/Marketing Management, General at Texas Tech University

Marketing/Marketing Management, General at Texas Tech University

What traits are you looking for in a marketing management school? To help you decide if Texas Tech University is right for you, we've gathered the following information about the school's marketing management program.

Texas Tech is located in Lubbock, Texas and approximately 40,322 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

Texas Tech Marketing/Marketing Management, General Degrees Available

  • Basic Certificate in Marketing Management (Less Than 1 Year)
  • Bachelor’s Degree in Marketing Management

Texas Tech Marketing/Marketing Management, General Rankings

The marketing management major at Texas Tech is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Management Student Demographics at Texas Tech

Take a look at the following statistics related to the make-up of the marketing management majors at Texas Tech University.

Texas Tech Marketing/Marketing Management, General Bachelor’s Program

47% Women
37% Racial-Ethnic Minorities*
For the most recent academic year available, 53% of marketing management bachelor's degrees went to men and 47% went to women. The typical marketing management bachelor's degree program is made up of only 43% men. So male students are more repesented at Texas Tech since its program graduates 10% more men than average.

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About 62% of those who receive a bachelor's degree in marketing management at Texas Tech are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 7% more racial-ethnic minorities in its marketing management bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Texas Tech University with a bachelor's in marketing management.

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Race/Ethnicity Number of Students
Asian 10
Black or African American 8
Hispanic or Latino 106
White 239
International Students 2
Other Races/Ethnicities 18

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas Tech University.

Occupation Jobs in TX Average Salary in TX
Market Research Analysts and Marketing Specialists 29,560 $78,200
Sales Managers 26,420 $148,000
Marketing Managers 12,910 $146,640
Business Professors 6,060 $110,450
Advertising and Promotions Managers 1,590 $98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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