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Marketing at Texas Christian University

Marketing at Texas Christian University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Texas Christian University stacks up to those at other schools.

TCU is located in Fort Worth, Texas and approximately 11,379 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

TCU Marketing Degrees Available

  • Bachelor’s Degree in Marketing

TCU Marketing Rankings

The marketing major at TCU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at TCU

Take a look at the following statistics related to the make-up of the marketing majors at Texas Christian University.

TCU Marketing Bachelor’s Program

72% Women
18% Racial-Ethnic Minorities*
For the most recent academic year available, 28% of marketing bachelor's degrees went to men and 72% went to women.

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About 79% of those who receive a bachelor's degree in marketing at TCU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Texas Christian University with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 1
Hispanic or Latino 19
White 113
International Students 2
Other Races/Ethnicities 7

Concentrations Within Marketing

The following marketing concentations are available at Texas Christian University. The completion numbers here include all graduates who receive any type of degree in this field from Texas Christian University. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 120

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas Christian University.

Occupation Jobs in TX Average Salary in TX
Market Research Analysts and Marketing Specialists 29,560 $78,200
Sales Managers 26,420 $148,000
Marketing Managers 12,910 $146,640
Business Professors 6,060 $110,450
Advertising and Promotions Managers 1,590 $98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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