Marketing at Southern Illinois University Carbondale

If you plan to study marketing, take a look at what Southern Illinois University Carbondale has to offer and decide if the program is a good match for you. Get started with the following essential facts.

SIUC is located in Carbondale, Illinois and has a total student population of 11,366. In 2021, 28 marketing majors received their bachelor's degree from SIUC.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

SIUC Marketing Degrees Available

• Bachelor’s Degree in Marketing

SIUC Marketing Rankings

The following rankings from College Factual show how the marketing progam at SIUC compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at SIUC is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Marketing Schools	230
Most Popular Marketing Schools	414

How Much Do Marketing Graduates from SIUC Make?

The median salary of marketing students who receive their bachelor's degree at SIUC is $38,993. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at SIUC

Take a look at the following statistics related to the make-up of the marketing majors at Southern Illinois University Carbondale.

SIUC Marketing Bachelor’s Program

Of the 28 marketing students who graduated with a bachelor's degree in 2020-2021 from SIUC, about 50% were men and 50% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at SIUC since its program graduates 5% more men than average.

About 64% of those who receive a bachelor's degree in marketing at SIUC are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 6% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Southern Illinois University Carbondale with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	4
Hispanic or Latino	3
White	18
International Students	0
Other Races/Ethnicities	2

SIUC also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Business/Managerial Economics
• Hospitality Management
• Finance & Financial Management
• Business Administration & Management
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Southern Illinois University Carbondale.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Mark Jaroski under License

More about our data sources and methodologies.