Marketing at Santa Clara University

If you are interested in studying marketing, you may want to check out the program at Santa Clara University. The following information will help you decide if it is a good fit for you.

SCU is located in Santa Clara, California and approximately 8,616 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

SCU Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

SCU Marketing Rankings

The marketing major at SCU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at SCU

Take a look at the following statistics related to the make-up of the marketing majors at Santa Clara University.

SCU Marketing Bachelor’s Program

For the most recent academic year available, 38% of marketing bachelor's degrees went to men and 62% went to women.

Prospective students may be interested in knowing that this school graduates 17% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Santa Clara University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	25
Black or African American	3
Hispanic or Latino	9
White	44
International Students	7
Other Races/Ethnicities	11

SCU Marketing Master’s Program

For the most recent academic year available, 54% of marketing master's degrees went to men and 46% went to women. Nationwide, master's degree programs only see 42% men graduate in marketing each year. SCU does a better job at serving the male population as it supports 11% more men than average.

In the marketing master's program at this school, racial-ethnic minorities make up 59% of degree recipients. That is 28% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Santa Clara University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	4
Hispanic or Latino	12
White	15
International Students	0
Other Races/Ethnicities	2

Concentrations Within Marketing

The following marketing concentations are available at Santa Clara University. The completion numbers here include all graduates who receive any type of degree in this field from Santa Clara University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	119

Related Majors

• Business/Managerial Economics
• Human Resource Management
• Management Information Systems
• Management Sciences & Quantitative Methods
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for CA, the home state for Santa Clara University.

Occupation	Jobs in CA	Average Salary in CA
Market Research Analysts and Marketing Specialists	98,590	$78,090
Sales Managers	76,950	$134,010
Marketing Managers	37,410	$167,910
Business Professors	4,980	$137,530
Advertising and Promotions Managers	2,850	$137,630

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Arnaudh under License

More about our data sources and methodologies.