Marketing at Samford University

14% Racial-Ethnic Minorities* (Bachelor's)

If you plan to study marketing, take a look at what Samford University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Samford is located in Birmingham, Alabama and approximately 5,729 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Samford Marketing Degrees Available

Bachelor’s Degree in Marketing

Samford Marketing Rankings

The marketing major at Samford is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Samford

Take a look at the following statistics related to the make-up of the marketing majors at Samford University.

Samford Marketing Bachelor’s Program

45% Women

14% Racial-Ethnic Minorities*

For the most recent academic year available, 55% of marketing bachelor's degrees went to men and 45% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at Samford since its program graduates 13% more men than average.

About 86% of those who receive a bachelor's degree in marketing at Samford are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Samford University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	3
Hispanic or Latino	3
White	56
International Students	0
Other Races/Ethnicities	3

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Samford University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	56

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for Samford University.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By Sweetmoose6 under License

More about our data sources and methodologies.

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