Marketing at Salem State University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Salem State University stacks up to those at other schools.

Salem State is located in Salem, Massachusetts and approximately 7,242 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Salem State Marketing Degrees Available

• Bachelor’s Degree in Marketing

Salem State Marketing Rankings

The marketing major at Salem State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Salem State

Take a look at the following statistics related to the make-up of the marketing majors at Salem State University.

Salem State Marketing Bachelor’s Program

For the most recent academic year available, 59% of marketing bachelor's degrees went to men and 41% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at Salem State since its program graduates 16% more men than average.

About 70% of those who receive a bachelor's degree in marketing at Salem State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Salem State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	5
Hispanic or Latino	8
White	39
International Students	0
Other Races/Ethnicities	2

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Salem State University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	44

Related Majors

• Management Sciences & Quantitative Methods
• International Business
• Management Information Systems
• Entrepreneurial Studies
• Hospitality Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for Salem State University.

Occupation	Jobs in MA	Average Salary in MA
Market Research Analysts and Marketing Specialists	20,070	$74,510
Sales Managers	16,600	$151,010
Marketing Managers	14,350	$143,400
Business Professors	4,050	$126,040
Advertising and Promotions Managers	960	$132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Fletcher6 under License

More about our data sources and methodologies.