Marketing at Rochester Institute of Technology

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Rochester Institute of Technology stacks up to those at other schools.

RIT is located in Rochester, New York and has a total student population of 16,158.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

RIT Marketing Degrees Available

• Bachelor’s Degree in Marketing

RIT Marketing Rankings

The marketing major at RIT is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at RIT

Take a look at the following statistics related to the make-up of the marketing majors at Rochester Institute of Technology.

RIT Marketing Bachelor’s Program

For the most recent academic year available, 20% of marketing bachelor's degrees went to men and 80% went to women.

About 60% of those who receive a bachelor's degree in marketing at RIT are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 9% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Rochester Institute of Technology with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	0
White	3
International Students	0
Other Races/Ethnicities	1

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Rochester Institute of Technology. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Digital Marketing	12

Related Majors

• Business Support & Assistant Services
• General Business/Commerce
• Human Resource Management
• International Business
• Hospitality Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NY, the home state for Rochester Institute of Technology.

Occupation	Jobs in NY	Average Salary in NY
Market Research Analysts and Marketing Specialists	63,520	$77,230
Sales Managers	23,120	$198,390
Marketing Managers	17,590	$187,860
Business Professors	8,910	$110,500
Advertising and Promotions Managers	6,590	$174,870

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Matthew D. Wilson (LtPowers) under License

More about our data sources and methodologies.