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Marketing at Rider University

Marketing at Rider University

What traits are you looking for in a marketing school? To help you decide if Rider University is right for you, we've gathered the following information about the school's marketing program.

Rider is located in Lawrenceville, New Jersey and has a total student population of 4,636.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Rider Marketing Degrees Available

  • Bachelor’s Degree in Marketing

Rider Marketing Rankings

The marketing major at Rider is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Rider

Take a look at the following statistics related to the make-up of the marketing majors at Rider University.

Rider Marketing Bachelor’s Program

62% Women
41% Racial-Ethnic Minorities*
For the most recent academic year available, 38% of marketing bachelor's degrees went to men and 62% went to women.

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About 53% of those who receive a bachelor's degree in marketing at Rider are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 11% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Rider University with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 5
Black or African American 4
Hispanic or Latino 5
White 18
International Students 2
Other Races/Ethnicities 0

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at Rider University. A concentration may not be available for your level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 74

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NJ, the home state for Rider University.

Occupation Jobs in NJ Average Salary in NJ
Market Research Analysts and Marketing Specialists 19,330 $87,210
Sales Managers 13,890 $168,950
Marketing Managers 11,380 $177,330
Business Professors 2,510 $111,740
Survey Researchers 480 $76,040

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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