Marketing at Oakland University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Oakland University stacks up to those at other schools.

Oakland is located in Rochester Hills, Michigan and approximately 18,552 students attend the school each year. Of the 3,564 students who graduated with a bachelor’s degree from Oakland University in 2021, 101 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Oakland Marketing Degrees Available

• Bachelor’s Degree in Marketing

Oakland Marketing Rankings

The following rankings from College Factual show how the marketing progam at Oakland compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Oakland is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Focused Marketing Graduate Certificate Schools	44
Most Popular Marketing Bachelor’s Degree Schools	134
	138

Earnings of Oakland Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Oakland is $46,506. This is 12% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at Oakland

Take a look at the following statistics related to the make-up of the marketing majors at Oakland University.

Oakland Marketing Bachelor’s Program

Of the 101 marketing students who graduated with a bachelor's degree in 2020-2021 from Oakland, about 51% were men and 49% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Oakland since its program graduates 7% more men than average.

About 82% of those who receive a bachelor's degree in marketing at Oakland are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Oakland University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	6
Hispanic or Latino	3
White	83
International Students	0
Other Races/Ethnicities	8

Oakland also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Entrepreneurial Studies
• Business/Managerial Economics
• Management Sciences & Quantitative Methods
• Management Information Systems
• General Business/Commerce

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Oakland University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Brian Gingrich under License

More about our data sources and methodologies.