Marketing at Oakland University
Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Oakland University stacks up to those at other schools.Oakland is located in Rochester Hills, Michigan and approximately 18,552 students attend the school each year.
Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.
Oakland Marketing Degrees Available
- Bachelor’s Degree in Marketing
Oakland Marketing Rankings
The marketing major at Oakland is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.
Marketing Student Demographics at Oakland
Take a look at the following statistics related to the make-up of the marketing majors at Oakland University.
Oakland Marketing Bachelor’s Program
About 74% of those who receive a bachelor's degree in marketing at Oakland are white. This is above average for this degree on the nationwide level.
The following table and chart show the race/ethnicity for students who recently graduated from Oakland University with a bachelor's in marketing.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 6 |
| Black or African American | 5 |
| Hispanic or Latino | 4 |
| White | 86 |
| International Students | 5 |
| Other Races/Ethnicities | 10 |
Concentrations Within Marketing
Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Oakland University. Some of these focus areas may not be available for your degree level.
| Concentration | Annual Degrees Awarded |
|---|---|
| Marketing/Marketing Management, General | 101 |
Related Majors
- Entrepreneurial Studies
- Business/Managerial Economics
- Management Sciences & Quantitative Methods
- Management Information Systems
- General Business/Commerce
Careers That Marketing Grads May Go Into
A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Oakland University.
| Occupation | Jobs in MI | Average Salary in MI |
|---|---|---|
| Market Research Analysts and Marketing Specialists | 18,980 | $67,500 |
| Sales Managers | 8,640 | $142,340 |
| Marketing Managers | 4,310 | $137,900 |
| Business Professors | 2,350 | $107,140 |
| Advertising and Promotions Managers | 580 | $124,670 |
References
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Image Credit: By Brian Gingrich under License
More about our data sources and methodologies.
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