Marketing at Northwood University

18% Racial-Ethnic Minorities* (Bachelor's)

If you are interested in studying marketing, you may want to check out the program at Northwood University. The following information will help you decide if it is a good fit for you.

Northwood is located in Midland, Michigan and has a total student population of 2,541.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Northwood Marketing Degrees Available

Bachelor’s Degree in Marketing

Northwood Marketing Rankings

The marketing major at Northwood is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Northwood

Take a look at the following statistics related to the make-up of the marketing majors at Northwood University.

Northwood Marketing Bachelor’s Program

51% Women

18% Racial-Ethnic Minorities*

For the most recent academic year available, 49% of marketing bachelor's degrees went to men and 51% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at Northwood since its program graduates 7% more men than average.

About 75% of those who receive a bachelor's degree in marketing at Northwood are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Northwood University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	1
Hispanic or Latino	7
White	43
International Students	1
Other Races/Ethnicities	4

Concentrations Within Marketing

The following marketing concentations are available at Northwood University. The completion numbers here include all graduates who receive any type of degree in this field from Northwood University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	89
Other Marketing	3

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Northwood University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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