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Marketing at Northwestern University

Marketing at Northwestern University

If you plan to study marketing, take a look at what Northwestern University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Northwestern is located in Evanston, Illinois and has a total student population of 22,603.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Northwestern Marketing Degrees Available

  • Master’s Degree in Marketing

Northwestern Marketing Rankings

There were 3 students who received their doctoral degrees in marketing, making the school the #5 most popular school in the United States for this category of students.

Marketing Student Demographics at Northwestern

Take a look at the following statistics related to the make-up of the marketing majors at Northwestern University.

Northwestern Marketing Master’s Program

61% Women
29% Racial-Ethnic Minorities*
For the most recent academic year available, 39% of marketing master's degrees went to men and 61% went to women.

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The following table and chart show the race/ethnicity for students who recently graduated from Northwestern University with a master's in marketing.

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Race/Ethnicity Number of Students
Asian 36
Black or African American 14
Hispanic or Latino 12
White 100
International Students 58
Other Races/Ethnicities 2

Concentrations Within Marketing

The following marketing concentations are available at Northwestern University. The table shows all degrees awarded in this field awarded for all degree levels at Northwestern University. A concentration may not be available for your level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 251

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Northwestern University.

Occupation Jobs in IL Average Salary in IL
Market Research Analysts and Marketing Specialists 30,150 $61,670
Sales Managers 24,800 $131,400
Marketing Managers 20,760 $130,110
Business Professors 4,030 $107,910
Survey Researchers 1,590 $57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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