Marketing at Northern Illinois University

If you plan to study marketing, take a look at what Northern Illinois University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

NIU is located in Dekalb, Illinois and approximately 16,769 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

NIU Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

NIU Marketing Rankings

The marketing major at NIU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at NIU

Take a look at the following statistics related to the make-up of the marketing majors at Northern Illinois University.

NIU Marketing Bachelor’s Program

For the most recent academic year available, 60% of marketing bachelor's degrees went to men and 40% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at NIU since its program graduates 17% more men than average.

Prospective students may be interested in knowing that this school graduates 22% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Northern Illinois University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	11
Black or African American	7
Hispanic or Latino	39
White	57
International Students	0
Other Races/Ethnicities	5

NIU Marketing Master’s Program

For the most recent academic year available, 24% of marketing master's degrees went to men and 76% went to women.

Of the students who received a marketing master's degree from NIU, 51% were white. This is below average for this degree on the natiowide level. In the marketing master's program at this school, racial-ethnic minorities make up 47% of degree recipients. That is 16% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Northern Illinois University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	6
Hispanic or Latino	14
White	25
International Students	1
Other Races/Ethnicities	3

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at Northern Illinois University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	125
Other Marketing	29

Related Majors

• Taxation
• Finance & Financial Management
• Accounting
• Management Sciences & Quantitative Methods
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Northern Illinois University.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Andy McMurray under License

More about our data sources and methodologies.