Marketing at Michigan Technological University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Michigan Technological University stacks up to those at other schools.

Michigan Tech is located in Houghton, Michigan and has a total student population of 6,873. Of the 1,202 students who graduated with a bachelor’s degree from Michigan Technological University in 2021, 8 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Michigan Tech Marketing Degrees Available

• Bachelor’s Degree in Marketing

Michigan Tech Marketing Rankings

The marketing major at Michigan Tech is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Michigan Tech

Take a look at the following statistics related to the make-up of the marketing majors at Michigan Technological University.

Michigan Tech Marketing Bachelor’s Program

Of the 8 students who earned a bachelor's degree in Marketing from Michigan Tech in 2020-2021, 50% were men and 50% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Michigan Tech since its program graduates 5% more men than average.

About 63% of those who receive a bachelor's degree in marketing at Michigan Tech are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Michigan Technological University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	1
White	5
International Students	1
Other Races/Ethnicities	0

Michigan Tech also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Construction Management
• Management Information Systems
• Accounting
• Finance & Financial Management
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Michigan Technological University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Michigan Technological University Photo Services under License

More about our data sources and methodologies.