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Marketing at Michigan State University

Marketing at Michigan State University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Michigan State University stacks up to those at other schools.

Michigan State is located in East Lansing, Michigan and has a total student population of 49,695.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Michigan State Marketing Degrees Available

  • Bachelor’s Degree in Marketing
  • Master’s Degree in Marketing

Michigan State Marketing Rankings

The marketing major at Michigan State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

There were 1 student who received their doctoral degrees in marketing, making the school the #10 most popular school in the United States for this category of students.

Marketing Student Demographics at Michigan State

Take a look at the following statistics related to the make-up of the marketing majors at Michigan State University.

Michigan State Marketing Bachelor’s Program

64% Women
20% Racial-Ethnic Minorities*
For the most recent academic year available, 36% of marketing bachelor's degrees went to men and 64% went to women.

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About 76% of those who receive a bachelor's degree in marketing at Michigan State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Michigan State University with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 13
Black or African American 9
Hispanic or Latino 14
White 195
International Students 6
Other Races/Ethnicities 18

Michigan State Marketing Master’s Program

68% Women
22% Racial-Ethnic Minorities*
For the most recent academic year available, 32% of marketing master's degrees went to men and 68% went to women.

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Of the students who received a marketing master's degree from Michigan State, 69% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Michigan State University with a master's in marketing.

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Race/Ethnicity Number of Students
Asian 4
Black or African American 4
Hispanic or Latino 6
White 51
International Students 7
Other Races/Ethnicities 2

Concentrations Within Marketing

The following marketing concentations are available at Michigan State University. The completion numbers here include all graduates who receive any type of degree in this field from Michigan State University. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 208
Marketing Research 67

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Michigan State University.

Occupation Jobs in MI Average Salary in MI
Market Research Analysts and Marketing Specialists 18,980 $67,500
Sales Managers 8,640 $142,340
Marketing Managers 4,310 $137,900
Business Professors 2,350 $107,140
Advertising and Promotions Managers 580 $124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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