Marketing at Lehigh University

If you are interested in studying marketing, you may want to check out the program at Lehigh University. The following information will help you decide if it is a good fit for you.

Lehigh is located in Bethlehem, Pennsylvania and approximately 7,067 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Lehigh Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Lehigh Marketing Rankings

The marketing major at Lehigh is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Lehigh

Take a look at the following statistics related to the make-up of the marketing majors at Lehigh University.

Lehigh Marketing Bachelor’s Program

For the most recent academic year available, 28% of marketing bachelor's degrees went to men and 72% went to women.

About 62% of those who receive a bachelor's degree in marketing at Lehigh are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Lehigh University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	2
Hispanic or Latino	5
White	37
International Students	5
Other Races/Ethnicities	6

Lehigh Marketing Master’s Program

For the most recent academic year available, 50% of marketing master's degrees went to men and 50% went to women. Nationwide, master's degree programs only see 42% men graduate in marketing each year. Lehigh does a better job at serving the male population as it supports 8% more men than average.

Of the students who received a marketing master's degree from Lehigh, 100% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Lehigh University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	4
International Students	0
Other Races/Ethnicities	0

Concentrations Within Marketing

The following marketing concentations are available at Lehigh University. The table shows all degrees awarded in this field awarded for all degree levels at Lehigh University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	73

Related Majors

• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• Business Administration & Management
• General Business/Commerce
• Business/Managerial Economics

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for Lehigh University.

Occupation	Jobs in PA	Average Salary in PA
Market Research Analysts and Marketing Specialists	26,750	$68,630
Sales Managers	8,300	$151,620
Marketing Managers	7,510	$154,700
Business Professors	5,490	$91,520
Survey Researchers	510	$60,810

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By IR393DEME under License

More about our data sources and methodologies.