Marketing at Lamar University

If you plan to study marketing, take a look at what Lamar University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Lamar University is located in Beaumont, Texas and approximately 16,637 students attend the school each year. In 2021, 21 marketing majors received their bachelor's degree from Lamar University.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Lamar University Marketing Degrees Available

• Bachelor’s Degree in Marketing

Lamar University Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Lamar University performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Lamar University is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Marketing Schools	482
	499
Most Focused Marketing Bachelor’s Degree Schools	723

Marketing Student Demographics at Lamar University

Take a look at the following statistics related to the make-up of the marketing majors at Lamar University.

Lamar University Marketing Bachelor’s Program

The marketing program at Lamar University awarded 21 bachelor's degrees in 2020-2021. About 48% of these degrees went to men with the other 52% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Lamar University since its program graduates 3% more men than average.

About 67% of those who receive a bachelor's degree in marketing at Lamar University are white. This is above average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 4% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Lamar University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	3
Hispanic or Latino	3
White	14
International Students	0
Other Races/Ethnicities	0

Lamar University also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Human Resource Management
• Management Information Systems
• Business/Managerial Economics
• Entrepreneurial Studies
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Lamar University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Billy Hathorn under License

More about our data sources and methodologies.