Marketing at Kent State University at Kent

14% Racial-Ethnic Minorities* (Bachelor's)

If you plan to study marketing, take a look at what Kent State University at Kent has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Kent State is located in Kent, Ohio and has a total student population of 26,822.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Kent State Marketing Degrees Available

Bachelor’s Degree in Marketing

Kent State Marketing Rankings

The marketing major at Kent State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Kent State

Take a look at the following statistics related to the make-up of the marketing majors at Kent State University at Kent.

Kent State Marketing Bachelor’s Program

47% Women

14% Racial-Ethnic Minorities*

For the most recent academic year available, 53% of marketing bachelor's degrees went to men and 47% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at Kent State since its program graduates 10% more men than average.

About 81% of those who receive a bachelor's degree in marketing at Kent State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Kent State University at Kent with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	8
Hispanic or Latino	5
White	127
International Students	5
Other Races/Ethnicities	11

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Kent State University at Kent. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	158

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for OH, the home state for Kent State University at Kent.

Occupation	Jobs in OH	Average Salary in OH
Market Research Analysts and Marketing Specialists	24,840	$65,920
Sales Managers	10,740	$134,600
Marketing Managers	6,590	$133,730
Business Professors	3,900	$108,400
Advertising and Promotions Managers	370	$127,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By JonRidinger under License

More about our data sources and methodologies.

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