Marketing at Kennesaw State University

38% Racial-Ethnic Minorities* (Bachelor's)

If you plan to study marketing, take a look at what Kennesaw State University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

KSU Georgia is located in Kennesaw, Georgia and has a total student population of 41,181.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

KSU Georgia Marketing Degrees Available

Bachelor’s Degree in Marketing

KSU Georgia Marketing Rankings

The marketing major at KSU Georgia is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at KSU Georgia

Take a look at the following statistics related to the make-up of the marketing majors at Kennesaw State University.

KSU Georgia Marketing Bachelor’s Program

56% Women

38% Racial-Ethnic Minorities*

For the most recent academic year available, 44% of marketing bachelor's degrees went to men and 56% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at KSU Georgia since its program graduates 1% more men than average.

About 62% of those who receive a bachelor's degree in marketing at KSU Georgia are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 7% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Kennesaw State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	11
Black or African American	27
Hispanic or Latino	32
White	146
International Students	1
Other Races/Ethnicities	20

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Kennesaw State University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	224

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for GA, the home state for Kennesaw State University.

Occupation	Jobs in GA	Average Salary in GA
Market Research Analysts and Marketing Specialists	20,460	$67,080
Sales Managers	14,890	$140,820
Marketing Managers	7,890	$143,660
Business Professors	1,930	$94,670
Advertising and Promotions Managers	610	$146,390

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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