Marketing at Kean University

57% Racial-Ethnic Minorities* (Bachelor's)

If you plan to study marketing, take a look at what Kean University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Kean is located in Union, New Jersey and approximately 14,064 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Kean Marketing Degrees Available

Bachelor’s Degree in Marketing

Kean Marketing Rankings

The marketing major at Kean is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Kean

Take a look at the following statistics related to the make-up of the marketing majors at Kean University.

Kean Marketing Bachelor’s Program

51% Women

57% Racial-Ethnic Minorities*

For the most recent academic year available, 49% of marketing bachelor's degrees went to men and 51% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at Kean since its program graduates 6% more men than average.

Prospective students may be interested in knowing that this school graduates 26% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Kean University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	13
Black or African American	14
Hispanic or Latino	24
White	33
International Students	3
Other Races/Ethnicities	5

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Kean University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	83

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NJ, the home state for Kean University.

Occupation	Jobs in NJ	Average Salary in NJ
Market Research Analysts and Marketing Specialists	19,330	$87,210
Sales Managers	13,890	$168,950
Marketing Managers	11,380	$177,330
Business Professors	2,510	$111,740
Survey Researchers	480	$76,040

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By Daniel Collins under License

More about our data sources and methodologies.

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