Marketing at James Madison University

15% Racial-Ethnic Minorities* (Bachelor's)

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at James Madison University stacks up to those at other schools.

JMU is located in Harrisonburg, Virginia and approximately 21,594 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

JMU Marketing Degrees Available

Bachelor’s Degree in Marketing

JMU Marketing Rankings

The marketing major at JMU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at JMU

Take a look at the following statistics related to the make-up of the marketing majors at James Madison University.

JMU Marketing Bachelor’s Program

52% Women

15% Racial-Ethnic Minorities*

For the most recent academic year available, 48% of marketing bachelor's degrees went to men and 52% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at JMU since its program graduates 6% more men than average.

About 84% of those who receive a bachelor's degree in marketing at JMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from James Madison University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	10
Black or African American	2
Hispanic or Latino	6
White	143
International Students	1
Other Races/Ethnicities	8

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at James Madison University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	174

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for VA, the home state for James Madison University.

Occupation	Jobs in VA	Average Salary in VA
Market Research Analysts and Marketing Specialists	20,130	$75,050
Sales Managers	5,790	$170,760
Marketing Managers	4,980	$171,870
Survey Researchers	330	$59,410

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By Asheville Post Card Co., Asheville, North Carolina under License

More about our data sources and methodologies.

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