Marketing at James Madison University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at James Madison University stacks up to those at other schools.

JMU is located in Harrisonburg, Virginia and approximately 21,594 students attend the school each year. In the 2020-2021 academic year, 174 students received a bachelor's degree in marketing from JMU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

JMU Marketing Degrees Available

• Bachelor’s Degree in Marketing

JMU Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how JMU performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at JMU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Marketing Schools	36
	40

Earnings of JMU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at JMU is $49,719. This is 19% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at JMU

Take a look at the following statistics related to the make-up of the marketing majors at James Madison University.

JMU Marketing Bachelor’s Program

During the 2020-2021 academic year, 174 marketing majors earned their bachelor's degree from JMU. Of these graduates, 53% were men and 47% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at JMU since its program graduates 8% more men than average.

About 82% of those who receive a bachelor's degree in marketing at JMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from James Madison University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	3
Hispanic or Latino	15
White	142
International Students	5
Other Races/Ethnicities	5

JMU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Business/Managerial Economics
• International Business
• Finance & Financial Management
• Hospitality Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for VA, the home state for James Madison University.

Occupation	Jobs in VA	Average Salary in VA
Market Research Analysts and Marketing Specialists	20,130	$75,050
Sales Managers	5,790	$170,760
Marketing Managers	4,980	$171,870
Survey Researchers	330	$59,410

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Asheville Post Card Co., Asheville, North Carolina under License

More about our data sources and methodologies.