Marketing at Grand Valley State University

10% Racial-Ethnic Minorities* (Bachelor's)

If you are interested in studying marketing, you may want to check out the program at Grand Valley State University. The following information will help you decide if it is a good fit for you.

GVSU is located in Allendale, Michigan and has a total student population of 23,350.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

GVSU Marketing Degrees Available

Bachelor’s Degree in Marketing

GVSU Marketing Rankings

The marketing major at GVSU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at GVSU

Take a look at the following statistics related to the make-up of the marketing majors at Grand Valley State University.

GVSU Marketing Bachelor’s Program

54% Women

10% Racial-Ethnic Minorities*

For the most recent academic year available, 46% of marketing bachelor's degrees went to men and 54% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at GVSU since its program graduates 4% more men than average.

About 90% of those who receive a bachelor's degree in marketing at GVSU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Grand Valley State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	3
Black or African American	6
Hispanic or Latino	11
White	242
International Students	0
Other Races/Ethnicities	7

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Grand Valley State University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	302

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Grand Valley State University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By Demhem under License

More about our data sources and methodologies.

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