Marketing at Ferris State University

If you are interested in studying marketing, you may want to check out the program at Ferris State University. The following information will help you decide if it is a good fit for you.

Ferris is located in Big Rapids, Michigan and has a total student population of 11,165. In 2021, 46 marketing majors received their bachelor's degree from Ferris.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Ferris Marketing Degrees Available

• Basic Certificate in Marketing (Less Than 1 Year)
• Associate’s Degree in Marketing
• Bachelor’s Degree in Marketing

Ferris Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Ferris performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Ferris is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Focused Marketing Graduate Certificate Schools	44
Best Marketing Basic Certificate Schools	48
Best Value Marketing Basic Certificate Schools	55

How Much Do Marketing Graduates from Ferris Make?

The median salary of marketing students who receive their bachelor's degree at Ferris is $36,595. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at Ferris

Take a look at the following statistics related to the make-up of the marketing majors at Ferris State University.

Ferris Marketing Associate’s Program

For the most recent academic year available, 53% of marketing associate's degrees went to men and 47% went to women. The typical associate's degree program in marketing only graduates about 45% men each year. The program at Ferris may seem more male-friendly since it graduates 8% more women than average.

The majority of those who receive an associate's degree in marketing at Ferris are white. Around 53% fell into this category, which is below average for this degree. Ferris does a better job with serving racial-ethnic minorities than the typical school does. Its associate's program in marketing graduates 13% more racial-ethnic minorities than the nationwide average.*

The following table and chart show the race/ethnicity for students who recently graduated from Ferris State University with a associate's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	5
Hispanic or Latino	2
White	10
International Students	0
Other Races/Ethnicities	2

Ferris Marketing Bachelor’s Program

For the most recent academic year available, 52% of marketing bachelor's degrees went to men and 48% went to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Ferris since its program graduates 8% more men than average.

About 85% of those who receive a bachelor's degree in marketing at Ferris are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Ferris State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	3
White	39
International Students	1
Other Races/Ethnicities	2

Ferris also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Insurance
• Management Sciences & Quantitative Methods
• Human Resource Management
• Finance & Financial Management
• Specialized Sales, Merchandising & Marketing

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Ferris State University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Michael Barera under License

More about our data sources and methodologies.