Marketing at Ferris State University

15% Racial-Ethnic Minorities* (Bachelor's)

If you are interested in studying marketing, you may want to check out the program at Ferris State University. The following information will help you decide if it is a good fit for you.

Ferris is located in Big Rapids, Michigan and has a total student population of 11,165.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Ferris Marketing Degrees Available

Basic Certificate in Marketing (Less Than 1 Year)
Associate’s Degree in Marketing
Bachelor’s Degree in Marketing

Ferris Marketing Rankings

The marketing major at Ferris is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Ferris

Take a look at the following statistics related to the make-up of the marketing majors at Ferris State University.

Ferris Marketing Associate’s Program

40% Women

30% Racial-Ethnic Minorities*

For the most recent academic year available, 60% of marketing associate's degrees went to men and 40% went to women. The typical associate's degree program in marketing only graduates about 42% men each year. The program at Ferris may seem more male-friendly since it graduates 18% more women than average.

The majority of those who receive an associate's degree in marketing at Ferris are white. Around 70% fell into this category, which is below average for this degree.

The following table and chart show the race/ethnicity for students who recently graduated from Ferris State University with a associate's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	2
Hispanic or Latino	1
White	7
International Students	0
Other Races/Ethnicities	0

Ferris Marketing Bachelor’s Program

46% Women

15% Racial-Ethnic Minorities*

For the most recent academic year available, 54% of marketing bachelor's degrees went to men and 46% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at Ferris since its program graduates 11% more men than average.

About 81% of those who receive a bachelor's degree in marketing at Ferris are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Ferris State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	4
Hispanic or Latino	0
White	21
International Students	1
Other Races/Ethnicities	0

Concentrations Within Marketing

The following marketing concentations are available at Ferris State University. The completion numbers here include all graduates who receive any type of degree in this field from Ferris State University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	65

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Ferris State University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By Michael Barera under License

More about our data sources and methodologies.

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