Marketing at Eastern Michigan University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Eastern Michigan University stacks up to those at other schools.

Eastern Michigan is located in Ypsilanti, Michigan and approximately 16,294 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Eastern Michigan Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Eastern Michigan Marketing Rankings

The marketing major at Eastern Michigan is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Eastern Michigan

Take a look at the following statistics related to the make-up of the marketing majors at Eastern Michigan University.

Eastern Michigan Marketing Bachelor’s Program

For the most recent academic year available, 47% of marketing bachelor's degrees went to men and 53% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at Eastern Michigan since its program graduates 4% more men than average.

About 60% of those who receive a bachelor's degree in marketing at Eastern Michigan are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 5% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Eastern Michigan University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	18
Hispanic or Latino	11
White	54
International Students	1
Other Races/Ethnicities	5

Eastern Michigan Marketing Master’s Program

For the most recent academic year available, 75% of marketing master's degrees went to men and 25% went to women. Nationwide, master's degree programs only see 42% men graduate in marketing each year. Eastern Michigan does a better job at serving the male population as it supports 33% more men than average.

Of the students who received a marketing master's degree from Eastern Michigan, 75% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Eastern Michigan University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	1
White	3
International Students	0
Other Races/Ethnicities	0

Concentrations Within Marketing

The following marketing concentations are available at Eastern Michigan University. The completion numbers here include all graduates who receive any type of degree in this field from Eastern Michigan University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	105

Related Majors

• Business/Managerial Economics
• Taxation
• Management Sciences & Quantitative Methods
• International Business
• Entrepreneurial Studies

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Eastern Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Dwight Burdette under License

More about our data sources and methodologies.