Marketing at Eastern Illinois University

If you are interested in studying marketing, you may want to check out the program at Eastern Illinois University. The following information will help you decide if it is a good fit for you.

EIU is located in Charleston, Illinois and has a total student population of 8,626.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

EIU Marketing Degrees Available

• Bachelor’s Degree in Marketing

EIU Marketing Rankings

The marketing major at EIU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at EIU

Take a look at the following statistics related to the make-up of the marketing majors at Eastern Illinois University.

EIU Marketing Bachelor’s Program

For the most recent academic year available, 61% of marketing bachelor's degrees went to men and 39% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at EIU since its program graduates 18% more men than average.

About 64% of those who receive a bachelor's degree in marketing at EIU are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Eastern Illinois University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	2
Hispanic or Latino	3
White	18
International Students	3
Other Races/Ethnicities	2

Concentrations Within Marketing

The following marketing concentations are available at Eastern Illinois University. The completion numbers here include all graduates who receive any type of degree in this field from Eastern Illinois University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	24

Related Majors

• Hospitality Management
• Specialized Sales, Merchandising & Marketing
• Human Resource Management
• Other Business, Management & Marketing
• Construction Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Eastern Illinois University.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Nyttend under License

More about our data sources and methodologies.