Marketing at Dallas Baptist University

If you plan to study marketing, take a look at what Dallas Baptist University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

DBU is located in Dallas, Texas and has a total student population of 4,247.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

DBU Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

DBU Marketing Rankings

The marketing major at DBU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at DBU

Take a look at the following statistics related to the make-up of the marketing majors at Dallas Baptist University.

DBU Marketing Bachelor’s Program

For the most recent academic year available, 46% of marketing bachelor's degrees went to men and 54% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at DBU since its program graduates 4% more men than average.

About 73% of those who receive a bachelor's degree in marketing at DBU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Dallas Baptist University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	3
White	19
International Students	2
Other Races/Ethnicities	1

DBU Marketing Master’s Program

For the most recent academic year available, 100% of marketing master's degrees went to men and 0% went to women.

The following table and chart show the race/ethnicity for students who recently graduated from Dallas Baptist University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	0
International Students	1
Other Races/Ethnicities	0

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Dallas Baptist University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	46

Related Majors

• Human Resource Management
• Hospitality Management
• International Business
• Management Information Systems
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Dallas Baptist University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Regrothenberger under License

More about our data sources and methodologies.