Marketing at California Baptist University

What traits are you looking for in a marketing school? To help you decide if California Baptist University is right for you, we've gathered the following information about the school's marketing program.

Cal Baptist is located in Riverside, California and approximately 11,317 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Cal Baptist Marketing Degrees Available

• Bachelor’s Degree in Marketing

Cal Baptist Marketing Rankings

The marketing major at Cal Baptist is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Cal Baptist

Take a look at the following statistics related to the make-up of the marketing majors at California Baptist University.

Cal Baptist Marketing Bachelor’s Program

For the most recent academic year available, 42% of marketing bachelor's degrees went to men and 58% went to women.

About 53% of those who receive a bachelor's degree in marketing at Cal Baptist are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 14% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from California Baptist University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	1
Hispanic or Latino	11
White	20
International Students	1
Other Races/Ethnicities	3

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from California Baptist University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	58

Related Majors

• Management Sciences & Quantitative Methods
• Entrepreneurial Studies
• International Business
• Finance & Financial Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for CA, the home state for California Baptist University.

Occupation	Jobs in CA	Average Salary in CA
Market Research Analysts and Marketing Specialists	98,590	$78,090
Sales Managers	76,950	$134,010
Marketing Managers	37,410	$167,910
Business Professors	4,980	$137,530
Advertising and Promotions Managers	2,850	$137,630

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Jeremylofgren under License

More about our data sources and methodologies.