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Marketing at Boston University

Marketing at Boston University

If you plan to study marketing, take a look at what Boston University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Boston U is located in Boston, Massachusetts and has a total student population of 32,718.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Boston U Marketing Degrees Available

  • Undergrad Certificate in Marketing (1 - 4 Years)
  • Master’s Degree in Marketing

Boston U Marketing Rankings

Marketing Student Demographics at Boston U

Take a look at the following statistics related to the make-up of the marketing majors at Boston University.

Boston U Marketing Master’s Program

67% Women
7% Racial-Ethnic Minorities*
For the most recent academic year available, 33% of marketing master's degrees went to men and 67% went to women.

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The following table and chart show the race/ethnicity for students who recently graduated from Boston University with a master's in marketing.

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Race/Ethnicity Number of Students
Asian 8
Black or African American 1
Hispanic or Latino 2
White 12
International Students 144
Other Races/Ethnicities 2

Concentrations Within Marketing

The following marketing concentations are available at Boston University. The completion numbers here include all graduates who receive any type of degree in this field from Boston University. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
International Marketing 122

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for Boston University.

Occupation Jobs in MA Average Salary in MA
Market Research Analysts and Marketing Specialists 20,070 $74,510
Sales Managers 16,600 $151,010
Marketing Managers 14,350 $143,400
Business Professors 4,050 $126,040
Advertising and Promotions Managers 960 $132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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