Marketing at Boston College
If you are interested in studying marketing, you may want to check out the program at Boston College. The following information will help you decide if it is a good fit for you.Boston College is located in Chestnut Hill, Massachusetts and has a total student population of 14,934.
Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.
Boston College Marketing Degrees Available
- Bachelor’s Degree in Marketing
Boston College Marketing Rankings
The marketing major at Boston College is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.
Marketing Student Demographics at Boston College
Take a look at the following statistics related to the make-up of the marketing majors at Boston College.
Boston College Marketing Bachelor’s Program
About 52% of those who receive a bachelor's degree in marketing at Boston College are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 5% more racial-ethnic minorities in its marketing bachelor's program than the national average.*
The following table and chart show the race/ethnicity for students who recently graduated from Boston College with a bachelor's in marketing.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 13 |
| Black or African American | 4 |
| Hispanic or Latino | 9 |
| White | 44 |
| International Students | 6 |
| Other Races/Ethnicities | 8 |
Concentrations Within Marketing
The following marketing concentations are available at Boston College. The completion numbers here include all graduates who receive any type of degree in this field from Boston College. Some of these focus areas may not be available for your degree level.
| Concentration | Annual Degrees Awarded |
|---|---|
| Marketing/Marketing Management, General | 135 |
Related Majors
- Human Resource Management
- Entrepreneurial Studies
- Management Sciences & Quantitative Methods
- Accounting
- Business Administration & Management
Careers That Marketing Grads May Go Into
A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for Boston College.
| Occupation | Jobs in MA | Average Salary in MA |
|---|---|---|
| Market Research Analysts and Marketing Specialists | 20,070 | $74,510 |
| Sales Managers | 16,600 | $151,010 |
| Marketing Managers | 14,350 | $143,400 |
| Business Professors | 4,050 | $126,040 |
| Advertising and Promotions Managers | 960 | $132,370 |
References
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Image Credit: By Harvey D. Egan under License
More about our data sources and methodologies.
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