Specialized Sales, Merchandising & Marketing at Baylor University

If you plan to study specialized sales, merchandising and marketing, take a look at what Baylor University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Baylor is located in Waco, Texas and has a total student population of 19,297. Of the 3,730 students who graduated with a bachelor’s degree from Baylor University in 2021, 42 of them were specialized sales, merchandising and marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Specialized Sales, Merchandising & Marketing section at the bottom of this page.

Baylor Specialized Sales, Merchandising & Marketing Degrees Available

• Bachelor’s Degree in Specialized Marketing

Baylor Specialized Sales, Merchandising & Marketing Rankings

Each year, College Factual ranks specialized marketing programs across the country. The following shows how Baylor performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The specialized marketing major at Baylor is not ranked on College Factual’s Best Colleges and Universities for Specialized Sales, Merchandising & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Specialized Sales Schools	8
Most Popular Specialized Sales Bachelor’s Degree Schools	15

Earnings of Baylor Specialized Marketing Graduates

The median salary of specialized marketing students who receive their bachelor's degree at Baylor is $43,995. This is great news for graduates of the program, since this figure is 34% higher than the national average of $32,868 for all specialized marketing bachelor's degree recipients.

Specialized Marketing Student Demographics at Baylor

Take a look at the following statistics related to the make-up of the specialized marketing majors at Baylor University.

Baylor Specialized Sales, Merchandising & Marketing Bachelor’s Program

During the 2020-2021 academic year, 42 students graduated with a bachelor's degree in specialized marketing from Baylor. About 45% were men and 55% were women. The typical specialized marketing bachelor's degree program is made up of only 18% men. So male students are more repesented at Baylor since its program graduates 27% more men than average.

About 67% of those who receive a bachelor's degree in specialized marketing at Baylor are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Baylor University with a bachelor's in specialized marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	4
Hispanic or Latino	8
White	28
International Students	0
Other Races/Ethnicities	0

Baylor also has a doctoral program available in specialized marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• International Business
• Taxation
• Insurance
• Real Estate
• Human Resource Management

Careers That Specialized Marketing Grads May Go Into

A degree in specialized marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Baylor University.

Occupation	Jobs in TX	Average Salary in TX
Wholesale and Manufacturing Sales Representatives	119,110	$69,990
Retail Sales Supervisors	96,740	$45,570
Securities, Commodities, and Financial Services Sales Agents	43,170	$85,720
Sales Supervisors	24,350	$81,870
Parts Salespersons	23,160	$32,340

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Kairos14 under License

More about our data sources and methodologies.