Business, Management & Marketing at Baylor University

If you are interested in studying business, management and marketing, you may want to check out the program at Baylor University. The following information will help you decide if it is a good fit for you.

Baylor is located in Waco, Texas and approximately 19,297 students attend the school each year. Of the 3,730 students who graduated with a bachelor’s degree from Baylor University in 2021, 1,101 of them were business, management and marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

Baylor Business, Management & Marketing Degrees Available

• Bachelor’s Degree in Business, Management & Marketing
• Master’s Degree in Business, Management & Marketing
• Doctorate Degree in Business, Management & Marketing

Baylor Business, Management & Marketing Rankings

Each year, College Factual ranks business, management and marketing programs across the country. The following shows how Baylor performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The business, management and marketing major at Baylor is not ranked on College Factual’s Best Colleges and Universities for Business, Management & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Focused Business, Management & Marketing Doctor’s Degree Schools	208
Most Focused Business, Management & Marketing Schools	450
Best Value Business, Management & Marketing Bachelor’s Degree Schools	765

In 2021, 349 students received their master’s degree in business, management and marketing from Baylor. This makes it the #156 most popular school for business, management and marketing master’s degree candidates in the country.

There were 3 students who received their doctoral degrees in business, management and marketing, making the school the #187 most popular school in the United States for this category of students.

Business, Management & Marketing Student Demographics at Baylor

Take a look at the following statistics related to the make-up of the business, management and marketing majors at Baylor University.

Baylor Business, Management & Marketing Bachelor’s Program

Of the 1,101 students who graduated with a bachelor’s in business, management and marketing from Baylor in 2021, 55% were men and 45% were women.

About 71% of those who receive a bachelor's degree in business, management and marketing at Baylor are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Baylor University with a bachelor's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	40
Black or African American	38
Hispanic or Latino	141
White	783
International Students	57
Other Races/Ethnicities	42

Baylor Business, Management & Marketing Master’s Program

During the 2020-2021 academic year, 349 business, management and marketing majors earned their master's degree from Baylor. Of these graduates, 57% were men and 43% were women.

Of the students who received a business, management and marketing master's degree from Baylor, 67% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Baylor University with a master's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	22
Black or African American	19
Hispanic or Latino	40
White	233
International Students	14
Other Races/Ethnicities	21

Baylor also has a doctoral program available in business, management and marketing. In 2021, 3 students graduated with a doctor's degree in this field.

Concentrations Within Business, Management & Marketing

Business, Management & Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Baylor University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Business Administration & Management	370
Accounting	262
Marketing	160
Finance & Financial Management	156
Management Information Systems	124
Entrepreneurial Studies	94
General Business/Commerce	68
Business/Managerial Economics	60
Specialized Sales, Merchandising & Marketing	42
General Sales & Marketing	34
Human Resource Management	31
Real Estate	20
Insurance	16
Taxation	9
International Business	7

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Baylor University.

Occupation	Jobs in TX	Average Salary in TX
Office Clerks	330,250	$36,210
Customer Service Representatives	282,940	$33,770
General and Operations Managers	195,730	$125,870
Secretaries and Administrative Assistants	176,480	$35,550
Bookkeeping, Accounting, and Auditing Clerks	131,250	$41,390

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Kairos14 under License

More about our data sources and methodologies.