Marketing at Appalachian State University

If you are interested in studying marketing, you may want to check out the program at Appalachian State University. The following information will help you decide if it is a good fit for you.

Appalachian State is located in Boone, North Carolina and approximately 20,023 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Appalachian State Marketing Degrees Available

• Bachelor’s Degree in Marketing

Appalachian State Marketing Rankings

The marketing major at Appalachian State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Appalachian State

Take a look at the following statistics related to the make-up of the marketing majors at Appalachian State University.

Appalachian State Marketing Bachelor’s Program

For the most recent academic year available, 56% of marketing bachelor's degrees went to men and 44% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at Appalachian State since its program graduates 14% more men than average.

About 83% of those who receive a bachelor's degree in marketing at Appalachian State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Appalachian State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	3
Black or African American	4
Hispanic or Latino	19
White	170
International Students	2
Other Races/Ethnicities	6

Concentrations Within Marketing

The following marketing concentations are available at Appalachian State University. The completion numbers here include all graduates who receive any type of degree in this field from Appalachian State University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	166

Related Majors

• Management Sciences & Quantitative Methods
• International Business
• Hospitality Management
• Insurance
• Management Information Systems

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Appalachian State University.

Occupation	Jobs in NC	Average Salary in NC
Market Research Analysts and Marketing Specialists	17,450	$69,170
Sales Managers	6,790	$147,690
Marketing Managers	6,150	$145,180
Business Professors	3,440	$88,470
Survey Researchers	350	$80,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Clayhefner under License

More about our data sources and methodologies.