Marketing at Appalachian State University

If you are interested in studying marketing, you may want to check out the program at Appalachian State University. The following information will help you decide if it is a good fit for you.

Appalachian State is located in Boone, North Carolina and approximately 20,023 students attend the school each year. Of the 4,368 students who graduated with a bachelor’s degree from Appalachian State University in 2021, 166 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Appalachian State Marketing Degrees Available

• Bachelor’s Degree in Marketing

Appalachian State Marketing Rankings

The following rankings from College Factual show how the marketing progam at Appalachian State compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Appalachian State is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Marketing Bachelor’s Degree Schools	136
Most Focused Marketing Bachelor’s Degree Schools	187
Best Value Marketing Schools	266

How Much Do Marketing Graduates from Appalachian State Make?

The median salary of marketing students who receive their bachelor's degree at Appalachian State is $39,491. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at Appalachian State

Take a look at the following statistics related to the make-up of the marketing majors at Appalachian State University.

Appalachian State Marketing Bachelor’s Program

Of the 166 students who graduated with a bachelor’s in marketing from Appalachian State in 2021, 60% were men and 40% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Appalachian State since its program graduates 15% more men than average.

About 90% of those who receive a bachelor's degree in marketing at Appalachian State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Appalachian State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	5
Hispanic or Latino	5
White	149
International Students	1
Other Races/Ethnicities	6

Appalachian State also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Management Sciences & Quantitative Methods
• International Business
• Hospitality Management
• Insurance
• Management Information Systems

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Appalachian State University.

Occupation	Jobs in NC	Average Salary in NC
Market Research Analysts and Marketing Specialists	17,450	$69,170
Sales Managers	6,790	$147,690
Marketing Managers	6,150	$145,180
Business Professors	3,440	$88,470
Survey Researchers	350	$80,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Clayhefner under License

More about our data sources and methodologies.