Business, Management & Marketing at Appalachian State University

If you plan to study business, management & marketing, take a look at what Appalachian State University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Appalachian State is located in Boone, North Carolina and has a total student population of 20,023.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

Appalachian State Business, Management & Marketing Degrees Available

• Bachelor’s Degree in Business, Management & Marketing
• Master’s Degree in Business, Management & Marketing

Online Classes Are Available at Appalachian State

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

Are you one of the many who prefer to take online classes? Appalachian State offers distance education options for business, management & marketing at the following degree levels:

• Bachelor’s Degree
• Master’s Degree

Appalachian State Business, Management & Marketing Rankings

The business, management & marketing major at Appalachian State is not ranked on College Factual’s Best Colleges and Universities for Business, Management & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Business, Management & Marketing Student Demographics at Appalachian State

Take a look at the following statistics related to the make-up of the business, management & marketing majors at Appalachian State University.

Appalachian State Business, Management & Marketing Bachelor’s Program

For the most recent academic year available, 69% of business, management & marketing bachelor's degrees went to men and 31% went to women.

About 83% of those who receive a bachelor's degree in business, management & marketing at Appalachian State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Appalachian State University with a bachelor's in business, management & marketing.

Race/Ethnicity	Number of Students
Asian	15
Black or African American	27
Hispanic or Latino	72
White	784
International Students	6
Other Races/Ethnicities	37

Appalachian State Business, Management & Marketing Master’s Program

For the most recent academic year available, 61% of business, management & marketing master's degrees went to men and 39% went to women.

Of the students who received a business, management & marketing master's degree from Appalachian State, 89% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Appalachian State University with a master's in business, management & marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	4
Hispanic or Latino	2
White	95
International Students	2
Other Races/Ethnicities	3

Concentrations Within Business, Management & Marketing

If you plan to be a business, management & marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Appalachian State University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Business Administration & Management	278
Marketing	166
Construction Management	131
Accounting	124
Finance & Financial Management	113
Management Information Systems	91
Insurance	76
Hospitality Management	34
International Business	15
Management Sciences & Quantitative Methods	7

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management & marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Appalachian State University.

Occupation	Jobs in NC	Average Salary in NC
Customer Service Representatives	94,420	$34,690
Office Clerks	82,630	$32,270
Secretaries and Administrative Assistants	55,380	$36,630
General and Operations Managers	54,330	$131,600
Bookkeeping, Accounting, and Auditing Clerks	46,570	$39,590

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Clayhefner under License

More about our data sources and methodologies.