What Do Search Marketing Strategist Do?
Job Description & Duties Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
List of Search Marketing Strategist Job Duties
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Assist in setting up or optimizing analytics tools for tracking visitors’ behaviors.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
- Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
- Assist in the development of online transactional or security policies.
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Search Marketing Strategist Skills
When polled, Search Marketing Strategists say the following skills are most frequently used in their jobs:
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Types of Search Marketing Strategist Jobs
- Senior Search Engine Optimization Specialist (Senior SEO Specialist)
- Electronic Commerce Specialist
- Online User Experience Strategist
- Search Marketing Specialist
- Search Engine Optimizer (SEO)
Are There Job Opportunities for Search Marketing Strategists?
In the United States, there were 287,200 jobs for Search Marketing Strategist in 2016. New jobs are being produced at a rate of 9.3% which is above the national average. The Bureau of Labor Statistics predicts 26,600 new jobs for Search Marketing Strategist by 2026. The BLS estimates 22,400 yearly job openings in this field.
The states with the most job growth for Search Marketing Strategist are Washington, Utah, and Nevada. Watch out if you plan on working in Alaska, Maryland, or Mississippi. These states have the worst job growth for this type of profession.
Salary for a Search Marketing Strategist
The salary for Search Marketing Strategists ranges between about $47,350 and $144,820 a year.
Search Marketing Strategists who work in District of Columbia, Maryland, or New Hampshire, make the highest salaries.
How much do Search Marketing Strategists make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
| Alabama | $87,060 |
| Alaska | $98,830 |
| Arizona | $85,010 |
| Arkansas | $73,670 |
| California | $103,270 |
| Colorado | $102,470 |
| Connecticut | $100,340 |
| District of Columbia | $117,540 |
| Florida | $78,900 |
| Georgia | $90,140 |
| Hawaii | $89,960 |
| Idaho | $80,610 |
| Indiana | $79,310 |
| Iowa | $78,810 |
| Kansas | $79,300 |
| Kentucky | $79,420 |
| Louisiana | $66,600 |
| Maine | $79,790 |
| Maryland | $113,330 |
| Massachusetts | $92,110 |
| Michigan | $76,400 |
| Minnesota | $81,650 |
| Mississippi | $81,280 |
| Missouri | $82,610 |
| Montana | $68,430 |
| Nebraska | $86,230 |
| Nevada | $72,610 |
| New Hampshire | $112,440 |
| New Jersey | $99,210 |
| New Mexico | $79,540 |
| New York | $90,750 |
| North Carolina | $88,650 |
| North Dakota | $70,730 |
| Ohio | $82,440 |
| Oklahoma | $78,490 |
| Oregon | $79,610 |
| Pennsylvania | $87,040 |
| Rhode Island | $81,290 |
| South Carolina | $92,100 |
| South Dakota | $81,250 |
| Tennessee | $74,000 |
| Texas | $90,290 |
| Utah | $76,890 |
| Vermont | $72,220 |
| Virginia | $105,270 |
| Washington | $91,620 |
| West Virginia | $83,660 |
| Wisconsin | $74,600 |
| Wyoming | $75,780 |
What Tools & Technology do Search Marketing Strategists Use?
Below is a list of the types of tools and technologies that Search Marketing Strategists may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- MySQL
- Email software
- Microsoft Project
- Microsoft Visio
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- Microsoft Dynamics
- Microsoft SQL Server
- PHP: Hypertext preprocessor
- Adobe Systems Adobe Dreamweaver
Becoming a Search Marketing Strategist
Learn what Search Marketing Strategist education requirements there are.
What work experience do I need to become a Search Marketing Strategist?
Where do Search Marketing Strategists Work?
The table below shows the approximate number of Search Marketing Strategists employed by various industries.
References:
Image Credit: Negative Space via CC0 License
More about our data sources and methodologies.
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