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What is a Copy Writer?

Job Description: Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

What do Copy Writers do On a Daily Basis?

  • Vary language and tone of messages based on product and medium.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
  • Conduct research and interviews to determine which of a product’s selling features should be promoted.
  • Present drafts and ideas to clients.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency’s creative director and art director to determine the best way to present advertising information.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.

Skills Needed to be a Copy Writer

When polled, Copy Writers say the following skills are most frequently used in their jobs:

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Writing: Communicating effectively in writing as appropriate for the needs of the audience.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Types of Copy Writer Jobs

  • Creative Services Manager
  • Ad Copy Writer
  • Blurb Writer
  • Creative Services Director
  • Writer

Job Outlook for Copy Writers

In 2016, there was an estimated number of 131,200 jobs in the United States for Writers and Authors.

New jobs are being produced at a rate of 7.6% which is lower than average. The Bureau of Labor Statistics predicts 10,000 new jobs for Copy Writers by 2026. There will be an estimated 12,600 positions for Copy Writer per year.

Forecasted Number of Jobs for Copy Writers in U.S.

The states with the most job growth for Writers and Authors are California, New York, and Washington.

Watch out if you plan on working in Kansas, Vermont, or New Mexico. These states have the worst job growth for this type of profession.

What is the Average Salary of a Copy Writer

The salary for Writers and Authors ranges between about $31,700 and $121,670 a year. The median salary is $62,170.

Salary Ranges for Copy Writers

How much do Writers and Authors make in different U.S. states?

Annual Mean Salary by State
State Annual Mean Salary

District of Columbia

$101,690

California

$96,910

New York

$86,380

New Jersey

$81,160

Connecticut

$78,440

Maryland

$75,430

Massachusetts

$70,000

Oregon

$69,050

Illinois

$68,710

Virginia

$68,600

Minnesota

$67,300

North Carolina

$67,250

Colorado

$65,450

Washington

$65,200

West Virginia

$64,480

Alaska

$64,200

Rhode Island

$63,820

Georgia

$63,260

Kansas

$62,670

Vermont

$62,260

Indiana

$61,920

Maine

$61,090

Michigan

$60,850

Delaware

$60,690

Pennsylvania

$60,140

Wisconsin

$59,360

Alabama

$58,590

Missouri

$57,420

New Hampshire

$56,850

Texas

$56,680

Arizona

$55,410

Tennessee

$55,370

Utah

$54,660

Kentucky

$54,320

Mississippi

$53,810

Nevada

$53,730

Florida

$53,140

Idaho

$52,570

Hawaii

$50,740

Iowa

$50,680

Oklahoma

$50,490

New Mexico

$49,460

South Dakota

$49,410

Arkansas

$48,670

Ohio

$48,380

North Dakota

$48,060

Montana

$47,440

Nebraska

$45,280

Louisiana

$44,710

What Tools do Copy Writers Use?

Below is a list of the types of tools and technologies that Copy Writers may use on a daily basis:

  • MySQL
  • Microsoft SharePoint
  • Adobe Systems Adobe Dreamweaver
  • Hypertext markup language HTML
  • YouTube
  • Google Analytics
  • Adobe Systems Adobe Photoshop
  • Google AdWords
  • Adobe Systems Adobe Illustrator
  • Adobe Systems Adobe Acrobat

Becoming a Copy Writer

Are there Copy Writer education requirements?

Copy Writer Degree Level

How many years of work experience do I need?

Copy Writer Work Experience

Where do Copy Writers Work?

Copy Writer Sectors

References

Bureau of Labor Statistics

College Factual

O*NET Online

Image Credit: Via Wikimedia Commons

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