Marketing
Are you a competitive person? Channel that energy into the marketplace. Marketing programs teach business professionals how to gain a competitive edge over rival sellers. You’ll learn how to identify potential customers, develop products and services that meet their needs, distribute products and services to the target market, set prices to maximize profits, and use promotion techniques to increase sales.
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Marketing people are both strategic and analytical. Marketing managers develop marketing strategies and pricing structures. They monitor trends and anticipate future demand. Market research analysts rely on their analytical skills to conduct research that helps them predict future sales and trends. They conduct surveys and make recommendations based on statistical analyses.
If you like to be ahead of the trends, a career in marketing will put you where you want to be. It’s a field that takes a competitive nature, a strategic mind, and analytical ability.
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Averett University
Averett University, founded in 1859, offers courses of study leading to bachelor’s and master’s degrees in Danville and at regional centers in Virginia. Through personal attention for all students, Averett prepares them for successful lives by encouraging them, in the liberal arts tradition, to ask and answer important questions, form and defend judgments, ... more
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